Over the past two years, the global workforce has changed dramatically. As we make our way into 2022, it is essential to take note that freelancing is one of the fastest-growing industries in the world.
With such an influx of people joining the freelancing workforce, it is crucial that you stay up-to-date on what skills you have and what you can offer to clients. So, before we bring in the new year, let’s take a look at the top freelancing skills to master in 2022!
Businesses need websites… Period. Time and time again, we’ve seen that companies do better with websites; however, at least 36% of small businesses don’t have websites in place. The point is, the need for website development is there, and WordPress is a great place to start.
WordPress-built websites make up over 61 million websites across the world. Moreover, WordPress is easy to use, and you won’t need to learn to code or manage anything too complex.
To build sites, you will utilize various themes and plugins that are constantly updated to improve the user experience. Ready to learn more about website development? Check out this blog for a step-by-step guide!
Search Engine Optimization (SEO)
SEO is another much-needed skill in 2022. SEO and website optimization go hand-in-hand, meaning you can build a website to look as great as possible, but if you don’t have proper SEO, you won’t be able to drive traffic to your website.
SEO is used to optimize everything related to a business, from their websites to their marketing materials and beyond. Small companies need proper SEO to increase their sales and drive traffic, but without guidance, many businesses try to implement SEO tactics and fail, which hurts their business.
As a freelancer with SEO skills, you can tap into the small business market and present plans to businesses that are in need of SEO optimization. The great thing about SEO is that it is tangible. You can show clients the analytics and prove that what you are doing is helping their business.
There are an estimated 600 million blogs on the internet right now… We know what you are thinking… Inflated much? Not exactly…
Here is the thing, a blog is just words on a screen until it is brought to life, and one way to turn your blog into a metaphorical Frankenstein is to inject it with SEO-rich content.
Fortunately, as we said, many people try to implement SEO… And many people fail! So as a freelance content writer, you can fill the void of terrible blogs with your own unique, SEO-rich, well-researched content.
Present yourself to clients not just as a basic content writer but as someone who has learned everything there is to know about what works and doesn’t work for content writing. Show them you can do keyword research and insert images where needed. Make your content the best content in 2022!
Audio and Video Editing
In 2020, a study revealed that over 155 million people listen to podcasts every week, and that number is still rising. Why does it matter? Glad you asked!
Podcasters and YouTubers are desperately outsourcing audio and video content editors so they can focus on what really matters to them… Creating the content! This kind of editing is very straightforward and easy to learn.
You’re not editing a major motion picture; most of the content will simply need light correction, sound enhancement, etc., rather than significant visual or audio effects. If you are interested in honing in on this skill in 2022, check out this blog for free tools of the trade!
The Top Freelancing Skills To Master in 2022
Now that you’ve read the top freelancing skills to master in 2022, it’s time to get to work! You don’t have to do it alone though…
The FreeUp Marketplace sets freelancers like you up for success. Connect with someone from our team today to learn more about how you can make your freelancing dreams a reality!